Most business owners understand the concept of Supply & Demand but, unfortunately, the same business owners fail to take this into account when it comes to their property on the web.
As you start thinking about your website, your marketing campaigns, and eventually advertising you should think about keyword research.
Your product / service is a solution to a problem that many people have. When they are searching for this solution, what do they type in Google?
 
 
Once you have an initial idea about your keyword, you need to do your research to make sure you find that happy medium of supply and demand. Watch this Keyword Research video for more explanation.
